How We Helped a Knoxville Sports Bar Generate $47,000 in 6 Months Using Email Marketing

Most sports bar owners in Knoxville are leaving money on the table.

They pack the house on game days. Then watch those same customers disappear until the next big matchup.

When Mark, owner of a popular Knoxville sports bar, came to us with this exact problem, we knew email marketing could change everything.

Here's how we helped him turn occasional visitors into regulars who spend 3x more per year—and generated $47,000 in additional revenue in just 6 months.

The Problem: Empty Seats on Tuesday Nights

Mark's sports bar (Rocky Top Sports Grill—name changed) had a problem every sports bar owner knows too well.

Weekends? Packed. Game days? Standing room only. Tuesday at 6 PM? Crickets.

He was spending $2,000/month on Facebook ads trying to fill those empty seats. The return? Barely breaking even.

That's when Mark reached out to us. He'd heard about email marketing but didn't know where to start.

We told him: "Give us 90 days. We'll build you a system that fills those seats without spending another dollar on ads."

Our Strategy: Build the List, Own the Customers

Here's exactly what we implemented for Mark:

Step 1: We set up a frictionless email collection system

We installed a simple tablet-based system at his point of sale. Every customer who paid got asked one question: "Want to join our VIP list for exclusive game day specials?"

No complicated forms. No barriers. Just name and email.

In 90 days, we helped Mike collect 2,847 emails from his existing customers.

Step 2: We segmented his audience by behavior

Not all customers are the same. We split Mark's list into three strategic groups:

• Die-hard regulars (visited 3+ times per month)
• Game day fans (only showed up for big games)
• One-timers (hadn't been back in 60+ days)

Each group got different messaging from us. Because a regular doesn't need the same offer as someone who hasn't visited in months.

Step 3: We created and sent strategic campaigns

We didn't spam his list. We built a 2-3 email per week cadence, each with a specific goal:

• Monday: "This Week's Game Schedule + Your Reserved Table"
• Wednesday: "Beat the Crowd - Book Your Spot for Saturday"
• Friday: "Last-Minute Specials for Tonight's Game"

Every email we wrote had one clear call-to-action. Reserve a table. Claim a special. Show up.

We tested subject lines, send times, and offers until we found what worked best for Mark's audience.

The Results: $47,000 in 6 Months

Here's what our email marketing system delivered:

Month 1: $4,200 in trackable revenue from email campaigns
Month 2: $5,800
Month 3: $7,100
Month 4: $8,300
Month 5: $10,200
Month 6: $11,400

Total additional revenue in 6 months: $47,000

But here's the real win: We helped Mike cut his Facebook ad spend from $2,000/month to $500/month. Because he didn't need to pay to reach customers he already owned.

His Tuesday night problem? Solved. Our email campaigns promoting "Tuesday Trivia + Wings" filled 40% more seats on slow nights.

Mark's exact words: "I wish I'd done this two years ago. This is the best ROI I've ever gotten from marketing."

Why Our Email Marketing Works for Knoxville Restaurants

Look, Knoxville has over 200 sports bars and restaurants competing for the same customers.

When you rely on social media or ads, you're renting attention. The algorithm changes, your reach dies.

With our email marketing system, you own that list. Nobody can take it away.

Plus, the numbers don't lie:

• Email has a 45:1 ROI (that's $45 for every $1 spent)
• Restaurant emails have a 20-25% open rate in Knoxville
• Customers who engage with emails spend 138% more than those who don't

We've seen these results across multiple Knoxville restaurants. Mark's story isn't unique—it's repeatable.

The Knoxville Advantage

Knoxville is a tight-knit community. People are loyal when you give them a reason to be.

Our email marketing builds that relationship for you. You're not just another sports bar. You're the place that remembers their favorite table, sends them birthday specials, and keeps them in the loop.

Mark's customers started bringing friends. Because when we help you make people feel like VIPs, they tell everyone.

What We Do for Knoxville Businesses

We handle everything:

1. Set up your email collection system
2. Build and segment your customer list
3. Write and send strategic campaigns
4. Track results and optimize performance
5. Scale what works

You focus on running your business. We focus on filling your seats.

Mark started with zero emails in his database. Six months later, he's got a system that generates consistent revenue every single week.

The Bottom Line

Empty seats cost you money. Every single night.

Our email marketing system fills those seats with customers who already know and trust you.

No ad spend. No algorithm changes. Just direct communication with people who want to hear from you.

We proved it works over and over again. We can do the same for you.

Ready to see what email marketing can do for your Knoxville business? Let's talk about filling your empty seats and growing your revenue.

Schedule a FREE Consultation